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END Footwear is driven by passion, people and their never-ending journey.
Environmentally Neutral Design
An idea born from a passion towards change, the team at END footwear consists of a group of individuals dedicated to building new and innovative footwear with minimal consequences to the environment. By utilizing the four R’s (Reduce, Reuse, Recycle and Responsibilty) to guide them on their path towards an environmentally neutral design, their goal is to have less of an environmental impact with each and every season. Currently, their manufacturing process yields only 1-5% waste, making their ecological footprint much smaller than many manufacturers.
At END they are focused on designing and creating high performing, sustainable footwear for every day athletes. Their philosophy of responsible, evolutionary design causes them to strive to do more with less. Born from a single mold, END footwear represents a revolutionary step in exercising this belief. Each of their styles rides on a platform that is custom tuned to the needs of the athlete and is used over and over again throughout the years instead of seasons. Why fix it if it was never broken? This allows END athletes to tackle their adventures without having to pay the price for using multiple steel molds. In addition, END has also removed the shank (a plastic piece normally placed in the arch of the shoe) in their shoes, taking a large step forward in sustainability. Because all plastic shanks are built from steel molds, companies create a different steel mold for every size, color and model of shoe. All of that steel and plastic production quickly turns into waste and is essentially harmful to people and the environment.
While being friendly to the environment is what drives END in their everyday endeavors as a company as well as individuals, they understand that athletes require high performance footwear. Comfort is key with END. Designed to work with the body’s muscle groups, their shoes are able to provide greater balance when running and less muscle fatigue. Their Full Sole™ design also allows energy to displace efficiently through medial to lateral motion, working naturally with the foot’s motions instead of against it. Combine these features with a wider forefoot and you’ve got a superb stride that is more stable and efficient.
With the concept of doing more with less fresh in mind, adding more to what already works isn’t always better. At END, they understand that there is an innovation arms race happening within the footwear industry where companies want to make people believe that more components and technology equal better runs and performance. Remaining dedicated to the philosophy that less is more, END footwear is determined to prove that lighter can be stronger, and that crisp, consistent designs can beat the next big thing any day of the week.
Always searching for new solutions to age-old problems, END believes that footwear will not fall apart if glues and cements were to fade into the yesterday of tomorrow. Their goal is to one day be able to offer 100% glue-less shoes through a responsible design, which will be beneficial to the environment and the workers who would have had to handle such harmful glues. With one eye on lessening their environmental impact and one eye on the trails of life, END realizes that together we are all the next wave of change.
Let’s get started.
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